William R. Mccabe

Advisory Board

William R. McCabe retired from Shearer’s Foods, Inc. as Executive Vice President in 2012.  Having served on Shearer’s advisory board for 6 years, he joined the company in 2008 and was responsible for all sales and marketing. From 1991 to 2008, Bill worked at Smith Dairy Products Company in Orrville, OH.  His responsibilities included brand and product development as Vice President, Marketing and R&D – and expanded to include sales while Vice President, Ice Cream and Marketing.  In his last role at Smith’s, he was responsible for all production as Vice President of Manufacturing Operations. Prior to Smith’s, Bill was the Director of Marketing at the Genie Company, a North American Phillips Co., and held consumer product line management positions with Rubbermaid and Thermos Company. He began his professional career as a Sr. Quality Assurance Engineer for Halsey Taylor / Thermos.

While working in the food industry, Bill was very active within industry associations.  He served as the Chairman of the Board for the national MilkPEP (got milk?) organization, and was a member of the National Fluid Milk Processor Promotion Board and the Marketing Board for the Snack Food Association.  At the community level, he has served as a member of the Wayne County Economic Development Council, was a past President of the Orrville Economic Development Council, and was an advisory board member for the Wayne County Career Center. Bill currently sits on several company advisory boards and actively serves as a consultant for several companies, advising on a gamut of areas and issues including, but not limited to product development, sales and marketing management, brand development, efficient manufacturing and operations, organizational structure and management.

Bill grew up in Wisconsin and graduated from of the University of Wisconsin with a Bachelor of Science degree in Industrial Technology.  He served in the US Navy and attended U.S. Navy Propulsion Engineering School before beginning his business career.